Книга: Стратегия блокбастера. Уроки маркетинга от лидеров индустрии развлечений
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Matthew J. Salganik, Peter Sheridan Dodds, Duncan J. Watts. Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market // Science, 311, № 5762, February 10, 2006, p. 854–856; Matthew J. Salgamk, Duncan J. Watts. Leading the Herd Astray: An Experimental Study of Self-Fulfilling Prophecies in an Artificial Cultural Market // Social Psychology Quarterly, 71, № 4, 2008, p. 338–355.
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