Книга: Стратегия блокбастера. Уроки маркетинга от лидеров индустрии развлечений
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Эти идеи подробно рассматриваются в работе: Robert H. Frank, Philip J. Cook. The Winner-Take-All Society. New York: Free Press, 1995.

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Pamela McClintock. Box Office Report: “John Carter” Earns Weak $30.6 Mil Domestically, $101.2 Mil Globally // Hollywood Reporter, March 11, 2012.

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Matthew J. Salganik, Peter Sheridan Dodds, Duncan J. Watts. Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market // Science, 311, № 5762, February 10, 2006, p. 854–856; Matthew J. Salgamk, Duncan J. Watts. Leading the Herd Astray: An Experimental Study of Self-Fulfilling Prophecies in an Artificial Cultural Market // Social Psychology Quarterly, 71, № 4, 2008, p. 338–355.
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