Раздел главы основан на исследовании: Anita Elberse. Marvel Enterprises, Inc // Harvard Business School, case 505–001.
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См.: Gregory Zuckerman, Martin Peers, Kimberly Song. Marvel May Need Heroic Help // Wall Street Journal, June 29, 2004; Shareholder Scoreboard: Leaders and Laggards in the Rankings // Wall Street Journal, March 8, 2004.
