66
Tichy N. Leadership Engine: How Winning Companies Build Leaders at Every Level. – New York: HarperCollins, 2002.
67
Prokesch S. How GE Teaches Teams to Lead Change // Harvard Business Review. – 2009. – January.
68
Storytelling that Moves People: A Conversation with Screenwriting Coach Robert McKee // Harvard Business Review. – 2003. – June.
69
Holt D. В. How Brands Become Icons: The Principles of Cultural Branding. – Boston: Harvard Business School Press, 2004.
70
Heath Ch., Heath D. Made to Stick: Why Some Ideas Survive and Others Die. – New York: Random House, 2007.
71
Zaltman G., Zaltman L. Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers. – Boston: Harvard Business School Press, 2008.
72
Reed D. P. Th e Law of the Pack // Harvard Business Review. – 2001. – February.
73
Последние новости о конкурсе можно узнать на его официальном веб-сайте www. projectl0tothel00.com.
74
Morrissey В. Cause Marketing Meets Social Media // Adweek. – 2009. – May 18.
75
Pine В. J., Gilmore J. Н. Keep It Real: Learn to Understand, Manage, and Excel at Rendering Authenticity // Marketing Management – 2008. – January/February.
