Книга: Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
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Drucker P. F. What Business Can Learn from Nonprofits. Classic Drucker. – Boston: Harvard Business School Press, 2006.

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Глава Handy Ch. Finding Sense in Uncertainty в книге Gibson R. Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and the World. – London: Nicholas Brealy Publishing, 1997.
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