Книга: Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
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Prahalad С. К. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. – Philadelphia: Wharton School Publishing, 2005.

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Austin J., Leonard H. B., Quinn J. W. Timberland: Commerce and Justice. – Harvard Business School Press, revised December 21, 2004

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Benioff М., Southwick К. Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well. – Franklin Lakes, New Jersey: The Career Press Inc., 2004.
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