Книга: Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
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McCreary L. What Was Privacy // Harvard Business Review. – 2008. – October.

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Jonson L., Learned A. Don't Think Pink: What Really Makes Women Buy – and How to Increase Your Share of this Crucial Market. – New York: AMACOM, 2004.
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