Книга: Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
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Prahalad С. К. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. – Philadelphia: Wharton School Publishing, 2005: Hart S. L. Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems. – Philadelphia: Wharton School Publishing, 2005.
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