По этому вопросу есть целый ряд трудов. См.: Daniel Kahneman, Jack L. Knetsch and Richard H. Thaler, «Fairness and the Assumptions of Economics», Journal of Business 59, no. 4 (1986): S285—S300; Gary E. Bolton and Axel Ockenfels, «ERC: A Theory of Equity, Reciprocity, and Competition», American Economic Review 90, no. 1 (March 2000):166–193; Armin Falk, Ernst Fehr and Urs Fischbacher, «On the Nature of Fair Behavior»,Economic Inquiry 41, no. 1 (January 2003): 20–26; Daniel Kahneman, Jack L. Knetsch and Richard H. Thaler, «Fairness as a Constraint on Profit Seeking: Entitlements in the Market»,American Economic Review 76, no. 4 (1986): 728–741; Amartya Sen, «Moral Codes and Economic Success» в Market Capitalism and Moral Values, C. S. Brittan and A. Hamlin (Brookfield, VT: Aldershot, 1995).
