Escalas, J. E., and J. R. Bettman. 2005. “Self-construal, reference groups, and brand meaning.” Journal of Consumer Research 32:378–89.
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Bunkley, 2011, “Mocked as Uncool, the Minivan… ”
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Baskin, Jonathan S. 2013. “Harley-Davidson Will Be a Case Study in Social Branding.” Forbes, July 12. .
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Cellini, Adelia. 2004. “The Story Behind Apple’s ‘1984’ TV Commercial: Big Brother at 20.” MacWorld 21:18.
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Точку зрения на идентификационные товары можно найти в: Sunstein, Cass, and Edna Ullmann-Margalit. 2001. “Solidarity Goods.” The Journal of Political Philosophy 9: 129–49.
