72

http://www.jcdecaux-oneworld.com/category/digital-outdoor/

73

http://www.jcdecaux-oneworld.com/2012/05/unilever-digital-strategy-see-lynxaxe-anarchy-invisible-campaign/

74

http://www.rbcroyalbank.com/myfinancetracker/myfriendtracker.html

75

http://www.zeromomentoftruth.com/

76

http://en.wikipedia.org/wiki/Conversion_funnel

77

http://www.vedomosti.ru/newspaper/article/274989/portret_onlajnpokupatelya

78

http://web.snauka.ru/issues/2013/10/26760

79

Noël 2012 от Deloitte: http://www.deloitte.com/assets/Dcom-France/Local%20Assets/Documents/Votre%20Secteur/Consumer%20Business%20et%20Transport/Etude%20de%20No%C3%ABl%202012/Rapport-etude-deNoel-DeloitteFrance.pdf

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