Этот термин изобрел психоаналитик Кристофер Боллас.
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См. J. B. Walther, B. Van Der Heide, S-Y Kim, D. Westerman, S. T. Tong. “The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?” / Human Communication Research 34 (2008): 28–49.