См.: Ariely D. Predictably Irrational (London: HarperCollins, 2008).
53
Швейцарская высшая техническая школа Цюриха (нем. Eidgenössische Technische Hochschule Zürich).
54
См.: Dehaene S. et al. «Log or Linear? Distinct Intuitions of the Number Scale in Western and Amazonian Indigene Cultures», Science 230 (2008): 1217–1220.
55
Lorenz J. et al. «How Social Influence Can Undermine the Wisdom of Crowd Effect», PNAS 108, no. 22 (2011): 9020–9025.
56
Hong H., Kubik J., Stein J. «Thy Neighbor’s Portfolio: Word-of-Mouth Effects in the Holdings and Trades of Money Managers», Journal of Finance 9, no. 6 (2005).