33
George A. Akerlof, “Writing ‘The Market for “Lemons”: A Personal and Interpretive Essay,” доступно на
34
George A. Akerlof, “The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism,” Quarterly Journal of Economics 84, no. 3 (August 1970): 488–500.
35
Ibid., 489.
36
Joe Girard with Stanley H. Brown, How to Sell Anything to Anybody (New York: Fireside, 2006; 1977), 6.
37
Ibid., 251.
38
Ibid., 121, 173.
39
Ibid., 49–51.
40
Ibid., 53.
41
Doug Gross, “Are Social Media Making the Resume Obsolete?” CNN.com, July 11, 2012, доступно на
42
Fortune 500, 2012 list, доступно на
43
Alfred C. Fuller (as told to Hartzell Spence), A Foot in the Door: The Life Appraisal of the Original Fuller Brush Man (New York: McGraw-Hill, 1960), xx.
44
См., напр., John F. Tanner Jr., George W. Dudley, and Law-rence B. Chonko, “Salesperson Motivation and Success: Examining the Relationship Between Motivation and Sales Approach,” доклад, представленный на ежегодном съезде Общества достижений маркетинга, Сан-Антонио, Техас (ноябрь 2005 г.).
